Sending to Morocco is rather affordable and online methods offer a competitive pricing aligned with SDGs. However, the market remains dominated by in-cash remittances and the banking channel is mainly used for savings purposes. Mobile money uptake is slow and represents, along with the development of retail agents, a breakthrough for further cost reduction and access to remittances in rural areas. Remittances coupled with mobile money accounts could also help to reduce the gender financial gap. Financial and digital literacy campaigns are needed to accompany behavior changes and further engage incumbent and new market players.

This research is part of a series of country diagnostics in selected African countries, in implementation of the Platform for Remittances, Investments and Migrants’ Entrepreneurship in Africa (PRIME Africa) initiative. The diagnostic report has been developed and presented to key stakeholders in the country. It details all aspects of the remittance market, including key players, stakeholders, and recommendations.